Marketing Techniques That Help Us Sell Your Home

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We know and recognize that today’s market is one of the most challenging real estate environments yet faced by many homeowners. When you combine the subprime mortgage crisis that occurred in 2007 with the ripple effects of a downturned economy, of course the brunt of it is felt in our housing market. As a seller, we can only imagine how difficult it is to grapple with having a home that has lost significant value over the past few years.

So when it comes time to sell your home we know that you are already experiencing trepidation, nervousness and in some cases fear of what the market holds.

But one of the things we pride ourselves on is to be able to take our clients’ needs in our hands, nurture the properties that are handed to us and put forth listings that end up irresistible to prospective home buyers. To show you a glimpse of our process and share with you what we do as part of marketing plan, here is a list of just a few things you can look forward to when working with us.

Testimonials of Satisfied Clients

Nothing speaks the truth more than a cache of satisfied clients that have worked with an organization, leaving glowing reviews. In our marketing proposal presented to each of our selling clients, we have included a list of testimonials from customers that will attest to our commitment and drive to getting your home sold.

Prospects For a Positive Future

Included in our custom marketing proposal is a list of all the new companies that are coming to the area, bringing with them a host of jobs that will stimulate our economy and jump start our housing market at the same time. You can expect as many as 5,000 new jobs in our area as a result of these companies and of course many of the relocating people filling these jobs will need homes. As we move into the future, we will prepare your home and condition the property for sale – fulfilling the needs of the many expected buyers as well as you, our valued client.

Detailed Statistics Pointing to Your Property

One of the tools that real estate agents use to help determine selling price and values plus assess competition is to run CMAs. A comparative market analysis is a document that compares area homes with similar features that are located in the same vicinity and have sold in the past six months. This provides a look at what homeowners can realistically expect to price their home according to the current market.

Our Far-Reaching Tracking System

In today’s high-tech world, the business of real estate relies heavily on Internet traffic, email messages, web inquiries and more. Regardless of whether your property generates interest through signage, from open houses or the myriad social media options, we are there to receive each and every inquiry. With that information we extensively log and track potential buyers’ information so that we can effectively follow up with each, getting your home sold quicker and more efficiently than others.

Extensive Use of Technology

In addition to tracking incoming inquiries we also provide our clients with an enhanced version of Realtor.com searches. When potential buyers search properties in your area they will likely come up with hundreds of like kind homes in the price range of their choice. To help offset that we subscribe to a more fine-tuned listing service with Realtor.com that puts your listing right up there on the first page or in the top listings.

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Our commitment is to get your home sold. We do all these things and more to make sure we are successful in our pledge to serve you. Our number one goal is to get you the most money on the sale of your home, as quickly as possible and with the least inconvenience to you. For a custom consultation about your real estate needs, we invite you to contact us today!

How to Successfully Become a Homeowner in Today’s Market

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There is nothing more fulfilling than owning your own home and despite the rocky road of the past several years in the real estate industry countless Americans are making the dream a reality.  With interest rates at historic lows and home prices to match – this is an excellent time to buy a home.

But if you do venture into this exciting stage of life, we advise you to do it with care.  It is essential to make decisions carefully, at the right time and with the best guidance.

Do Your Shopping for the Right Agent

When you shop for a home, the most important first step you should take is to choose the right agent. Rather than going for the first person you see in the phone book or hiring someone just because you know them socially, take the time to do your homework.  Elements of a strong agent include experience in dealing with buyers, familiarity with the vicinity, accessibility and a good amount of time devoted to the career.  You should feel comfortable with your agent, have a relationship of trust and be able to communicate well with them so you can relay your needs.  If your agent is unable to listen to your needs you could end up making costly mistakes that could even cost you the home of your dreams.

Know What to Expect in Home Inspections

Many prospective homeowners do not realize the significance of a home inspection.  When buying a home the inspection process is not only critical to finding any major (or even minor) issues with the property but it is also an important part of the lending process.  Most lenders will not move forward without an inspection.  They want to confirm that the property is viable and lines up with the appraiser’s valuation of the home.  When you work with a reputable real estate agent or broker, chances are they will refer you to one or more preferred inspectors that they have worked with in the past.

Though the cost of an inspection is relatively minimal at anywhere from $250 and up, the potential savings can be in the thousands if not tens of thousands of dollars.  This is why it is vital to use an inspector that is known to be thorough and qualified to review everything.  Keep in mind that not all things in a home are covered in an inspection.  If any concerns do arise through the process, many times the seller will either provide an allowance to have those concerns resolved or they will work to rectify the issues themselves.

Be Choosy When Selecting a Lender

Not all lenders are created equal.  Some may advertise interest rates that are lower than everyone else’s but they will likely roll those same “savings” into other fees or charges.  Other lenders may have a grueling application process that results in months of frustration and even rejection if all requirements are not met with.  Like with most other services in the real estate industry, it is a good idea to properly research the lenders you are considering using.  Ask your real estate agent if they have any references for known lenders in the area.  There are other considerations such as you may prefer to work with a local bank for faster processing and better long-term communications.

Regardless of your choice, it is best not to jump at the first one that comes along.  Not only can you shop for interest rates but you can also compare fees from one bank to the other. Once you do have a lender on board, obtaining a preapproval letter before shopping for your home will not only give you leverage against competition but it will also give you a benchmark on what you can afford.
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Buying a home is the largest financial transaction of a lifetime for most people and it is also the most coveted experience for many more.  By making good choices and having the right people on board with you throughout the process, you can and will be successful in your home buying ventures!